You open a magazine, watch TV, go shopping and you simply get bombarded by brands. Brands can be powerful and can make an impact at times.
The large companies behind these brands are powerful and have the purchasing power to be everywhere. They appear in your web browser because of the sites and searches you perform or where you shopped or because of your age.
In the beauty industry a small handful of companies owns everything and makes it very difficult for you to be open to other possibilities.
So what’s in a brand and what’s in your hair?
First ask yourself you do you trust? A commercial or the person who knows your hair such as your salon professional?
What is it that makes a consumer buy a hair care product off the TV from a stranger who clearly wants your money vs. the person who touches your hair and knows it needs issues and challenges?
The answer is that it’s in your face, telling you that you need it and need it now. It creates immediate relevancy and urge because if you act now your hair will be shiny, smooth and they will throw in a special something because this won’t last.
So how come when your hairdresser tries to sell you something you balk, or feel as though you are being hard sold?
They’ve touched your hair and know what it needs. We know plenty of salons that are forced to sell to every consumer every time.
Some salons will always carry the latest, hottest most popular product of the second waiting for the phone to ring. They jump on anything at any time based on media hype and assumption. SO they naturally attract a very fickle uncommitted clientele. They may also eliminate your favorite product at any time for no reason other than hot sales on the next thing.
Typically a salon who behaves like this is using popular brand with the mass appeal riding on the coat tails of the company’s advertisements.
Then you have the free thinkers who truly care. These are salons that carefully research and try a product in search of something unique and exclusive that can’t be found in the drug stores and supermarkets. Let’s face it; those salons that carry the latest and greatest have to compete with every other salon, drug store and super market with no loyalty whatsoever.
As a salon owner, I want no part of a company that sells to everyone including supermarkets or drug stores. I am not easily sold on the hippest thing nor do I want those one time buyers who jump ship at the slightest change in what’s on QVC.
We want to work with private labels because they provide high quality products, ingredients, support and do not sell to the masses or to the retail chains.
These companies care about the salon. They are for hairdressers by hairdressers. These are the companies I want my dollars spent on and these are the companies I want you to trust and spend your money on.
A true salon professional will care about your hair; work with high quality product not sold down the block and will never hard sell you. They stand behind their work and their results and the performance of the product they invest in.
Sure, not everyone can be pleased but it is also about the salons brand. And it’s the salons brand that is what’s behind your hair.
I am behind your hair; Hair Studio Artists is behind your hair. We select the finest private label product that we feel is affordable, performance worthy and that has high quality ingredients.
We touch your hair and create your look, advise you based on your hair type and lifestyle.
All too often these other companies end up with very short term search and then one day your hot product is on the news because it messed up someone’s health, caused cancer or was found unsafe. Just remember Brazilian Blowout Brand and all is cancer causing ingredients.
If a product fails us or a company sells us out we drop them. It’s that simple.
The same integrity we have behind the chair with your hair we expect from the companies we do business with.
We purposely want a label you haven’t heard of. And the whole time you jumped on board when you heard no sulfates from the top players we’d already been there and done that because our manufacturer who doesn’t advertise already figured this stuff out and is now researching how to improve their brand not create new ones based on hype.
